Martech

APRIL 17, 2024

Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene. And keep an ear to the ground about proposed legislation, including at the state level, so you can be ready if it gets enacted. How to buy time to comply and keep your most valuable customers engaged.

CAN-SPAM 92

CAN-SPAM Data Hygiene Domain Privacy 92

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Read on to find out how he did just that.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Binary Demand

JULY 21, 2023

Assigning a dedicated person or team responsible for data management is crucial to maintain a comprehensive prospect overview. They should regularly verify and update the data to ensure accuracy. Cleansing Your B2B Data Data cleansing is crucial for maintaining high-quality B2B data by ensuring good data hygiene.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

MAY 7, 2021

Between an 11-month sales cycle, a $0 deal, and a request for proposal (RFP) with 67 people on one call, Lyon’s greatest challenge — despite hurdle after hurdle — was keeping the faith. Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Read on to find out how he did just that.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Content4Demand

MAY 21, 2020

Yee broke down the process into several phases: Warm up the buyer by featuring specific content to expose their needs; Propose a consultation or a product offer with account-based ads and custom content; and Start an outbound cadence through sales, with talking points culled from the personalized content used in the previous two phases.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SnapApp

OCTOBER 3, 2017

Clean up processes, clean up the CRM, fix data hygiene issues, fix segmentation and build simple stupid personas that can be modeled and measured inside of the CRM. MaconRaine | Managing Director. . . Most companies that are struggling to align their sales and marketing teams should start with a solid decrapification.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97