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Experts Weigh In on Data Hygiene Best Practices

Zoominfo

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. Data hygiene is the continuous practice of eliminating dirty data to maintain a clean database.

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Contact Data Hygiene and the Future of Branding

Zoominfo

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? Thus, creating buyer personas. If you’re working with accurate data, pinpointing lead source is relatively simple. Let’s get into it.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Buyer personas don’t hold up. What To Do About Bad Data.

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The Impact of Bad B2B Marketing Data

Zoominfo

So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information.

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Your B2B Database: Having A Very Data New Year in 2021

Zoominfo

Remember: data comes first in a database strategy. Improve Your Data Quality. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data. Skipping on data quality and hygiene leads to data decay and costs you performance company-wide. Dive into New Verticals.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

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Give the Gift of Automated Data Maintenance [Infographic]

Zoominfo

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.