Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? It encompasses demographic data including: .

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

FEBRUARY 12, 2019

All of these steps work together to produce your ideal outcome— an increase in revenue. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. 7 Tips for Improved Lead Management.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

The Point

NOVEMBER 29, 2017

But targeting the right audience is more than simply defining a target account list, or key industries, or buying personas. And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. Know What’s Working. Good content is what fuels modern demand generation.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

MARCH 8, 2022

Buyer personas don’t hold up The key to generating product interest and brand awareness is sending relevant messages to the right audience at the right time. Your buyer personas play a significant role in directing appropriate content to the right buyers.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. You tried and tried but no tactic seems to be working?

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Zoominfo

JULY 5, 2018

Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. Enter data-driven marketing. You don’t need to work in marketing to know that influencer marketing is having its moment—it only takes a quick scroll through your Instagram feed. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

FEBRUARY 12, 2019

All of these steps work together to produce your ideal outcome— an increase in revenue. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. But if you’re not, here’s a quick rundown.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Keep reading!

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Martech

JANUARY 5, 2022

Data hygiene is certainly important in both contexts, too. B2B marketers use firmographics and technographics for their ICP/TAM models, while B2C marketers use demographics and consumer research for their personas and lookalike modeling. For instance, should we indicate which type of marketing we work in?

Industry CMS 105

Industry CMS B2B Data Hygiene Marketing Automation Services 105

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

DealSignal

FEBRUARY 18, 2024

There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Why Sales Prospecting Is Key for Scaling Sales Practice in 202 4 Sales prospecting is back-breaking work. Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

JULY 27, 2023

There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Why Sales Prospecting Is Key for Scaling Sales Practice in 202 3 Sales prospecting is back-breaking work. Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. With all of this being said, we’re not saying that email validation software doesn’t work.

Work Management 98

Work Management Marketing Management Validation Software 98

SalesIntel

MAY 17, 2021

Working on Deliverability Itself. Not everyone at your target account is going to be a buyer persona. And, keep an eye on your metrics to see how often you can send emails and what kinds of material works well. Data Hygiene Is the Key. Monitor Your Analytics: No email list is 100% accurate.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Scoop.it

DECEMBER 28, 2021

Craft Your Buyer Persona. Before you begin any other step, you first need to define your buyer persona. Also called an avatar, your buyer persona lists important traits that each qualified prospect should have, such as: Age Income Role / Title Industry Pain Points. Maintain Your Database. FAQ (Frequently Asked Questions).

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

DealSignal

APRIL 3, 2023

So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team? Traditionally, sales and marketing teams have worked independently in their silos. Read on to learn everything you need to know about creating powerful sales and marketing best practices.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

ClickZ

JULY 29, 2019

Nate Skinner: I’ve been working in the enterprise software space for 20 years as of this year, which is crazy. After we talked about what we could do to help her, one of the first things she said was, “we probably need to take a look at our data first, because I’m sure we have a data hygiene issue.”

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

DealSignal

SEPTEMBER 27, 2021

So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team? Traditionally, sales and marketing teams have worked independently in their own silos. Read on to learn everything you need to know about creating powerful sales and marketing alignment.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Content4Demand

MAY 21, 2020

Vinas and Esposito suggested doing a content audit and shared an example of a financial data company they worked with to help identify content gaps by color-coding content based on whether it’s reusable (green), potentially reusable (orange) or when there are gaps (red).

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Bluetext

JULY 6, 2020

In assessing your data hygiene, your team can look for unsafe or unnecessary modules that can be disabled, particularly those found in APIs and third-party libraries. Designers, user experience experts, and marketers should work collaboratively to update existing landing page components to incorporate new disclosure features.

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Launch Marketing

JULY 28, 2017

The data you are collecting should support your ability to assess whether you are achieving your business goals and illuminate opportunities and issues, not create unnecessary work for your team. In keeping your data clean, it is also important to remove duplicate data.

Work Management 48

Work Management B2B Marketing Effectiveness B2B 48

Leadspace

AUGUST 8, 2017

Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

DealSignal

MARCH 17, 2023

DealSignal provides access to an unbelievable 1B+ global companies and contacts with over 100 data points. Our platform was built from the ground up on proprietary data verification processes, regular data hygiene and cleansing, and AI-powered matching algorithms that ensure the highest levels of data and accuracy.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

JULY 10, 2018

Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. Do you use web forms to collect your data? Or do you rely on manual data entry? What kind of company do they work for?

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

OCTOBER 29, 2019

Every source of data has its pros and cons. Therefore, working with a company that has a wide and diverse range of data collection processes will yield the best results. . We get into the value of data source more here: The Sales Manager’s Guide to Selecting a Data Provider.

List Brokers 178

List Brokers Zoominfo Ad brokers Business 178

Zoominfo

NOVEMBER 28, 2018

Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. But, what we have failed to acknowledge is that, although useful, the standard buyer persona is static—unlike real human beings. You guessed it—dynamic data.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

FEBRUARY 23, 2018

Like, which provider should I work with? Do I need to work with a provider at all? What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Litmus

OCTOBER 6, 2022

But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Think about the first time you collect data from a customer.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Email Marketing Planning 96

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Automatically reach key personas within the right accounts with our DSP or LinkedIn ads integration. Reviews/rating: G2 Rating: 4.3 / 5.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

DealSignal

MARCH 22, 2023

With a reputable data platform that offers inbound lead enrichment , you can shorten your lead forms with the most basic contact details like name and email. SEO and content marketing should work in tandem. This is another area where you miss utilizing your CRM data to the fullest.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Leadspace

AUGUST 10, 2021

Case in Point: I previously worked for a global CX and digital agency that wanted to become a billion dollar company. With all the data in one place, sales and marketing teams have a single source of truth to access the information they need to improve the odds of success.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

Case in Point: I previously worked for a global CX and digital agency that wanted to become a billion dollar company. With all the data in one place, sales and marketing teams have a single source of truth to access the information they need to improve the odds of success.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

DealSignal

JUNE 3, 2021

With a reputable data platform that offers inbound lead enrichment , you can shorten your lead forms with the most basic contact details like name and email. SEO and content marketing should work in tandem. This is another area where you miss utilizing your CRM data to the fullest.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers. Job title: Are your buyers typically managers?

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182