Biznology

FEBRUARY 28, 2014

But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” So, to get to the point, here is my list of yes/no questions, which can be examined fairly easily, without any direct contact with the vendor. Do they have a website you can visit?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

DECEMBER 21, 2011

In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it. Buyers don’t really want to talk to vendors until somewhere akin to 70% of the way down the road, at the stage of writing RFPs and getting quotes. These days, the sales person has lost control.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

B2B Marketing Zone Posts

AUGUST 3, 2010

At least one time per day, every day for three years, someone emails us at Junta42 or submits a project looking for a content vendor wondering how much content marketing (both print and web content) should cost them. Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Data Hygiene (4).

Ning 40

Ning Paid Content Facebook Sales Management 40

Heinz Marketing

APRIL 30, 2018

We’re talking about Raviv sees a disconnect between Demand (buyers) & Ops (users) of data & analytics platform. Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). Because of the velocity of the data, because of the companies with high lead volume.

Sales Management 51

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 51