Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.”

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

The Point

NOVEMBER 29, 2017

Or Social Media Analytics. And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance. Or Predictive.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Years ago, I would have advised them to ignore FB and focus on more targeted social networks. Personal branding is no longer just for celebrities or the self-employed; with the rise of social media, it is for everyone.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JANUARY 30, 2015

How should I handle unstructured data, like social media content. All this “big data” stuff is getting bigger, and meaner, every day. . User-generated social media content may offer valuable insights into customer needs and issues. Like this post? Sign up for our emails here. Save this article as a PDF.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

DECEMBER 21, 2011

Active social media outreach. No longer an experiment, social media has become a must-have element of the B-to-B marketing toolkit. Beyond blasting out prospecting campaigns, marketers must move toward a series of ongoing outbound messages, via multiple communications channels, to connect with multiple parties, over time.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Biznology

JUNE 29, 2017

So don’t forget the other options available—telephone, postal mail, mobile, retargeted display advertising, social media, your website—and add them to the mix to broaden your reach and keep your customers interested in your messaging. Clean up your data. Consumer and business data degrades fast. Get your own copy here.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Litmus

OCTOBER 6, 2022

24% blocked brand content across social media. ? But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Email Marketing Planning 96