spam 
Litmus
NOVEMBER 30, 2023
In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap? Get your email scanned by every major spam filter before you send.
Zoominfo
DECEMBER 12, 2019
There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!
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DiscoverOrg
JUNE 9, 2017
There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure.
Only B2B
SEPTEMBER 7, 2022
Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.
DealSignal
MAY 15, 2023
We tested out a few email validation software vendors and have shared the results with you here. In essence, you end up throwing the baby out with the bathwater. By removing undeliverable addresses, you can significantly improve the deliverability of your emails and avoid being flagged as spam.
SalesIntel
OCTOBER 5, 2023
Sending emails to incorrect or irrelevant contacts can lead to recipients marking your messages as spam, which damages your sender’s credibility and can result in being blacklisted by email service providers. Your segmentation may be flawed without accurate and reliable data, leading to ineffective targeting and messaging.
The Mx Group
APRIL 10, 2018
Any number of factors can cause an email to be tagged as spam, and many marketers already know how to avoid the most common pitfalls. But what they don’t realize is that email deliverability requires more than simply avoiding spam triggers. High bounce rates from invalid data, which can hamper deliverability.
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