Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Litmus

MARCH 8, 2024

Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. And as technology advances, so do privacy measures.

Privacy 105

Privacy Email Marketing Marketing AI Data Hygiene 105

Litmus

JUNE 10, 2024

But you can do a surprising amount of personalization without needing to build your own big data apparatus or storm the engineering department—here’s how you can enhance your email marketing personalization and meet your customers at every phase of their journey. Don’t be intimidated by using live or real-time content.

Personalization 79

Personalization Data Hygiene Privacy Protection Paid Search Agency 79

Litmus

DECEMBER 13, 2024

Print one of these out and stick it right above your deskso youll never mix up soft bounces and hard bounces again. While this can be a useful indicator of your subject line and preview text performance, changes like Apples Mail Privacy Protection (MPP) make open rates a less reliable success metric.

Deliverability 67

Deliverability CAN-SPAM Opt-out Domain 67

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Staying on top of your list hygiene is important as privacy changes take place.

Privacy 116

Privacy Opt-out Opt-in Contingency Planning 116