multi-touch 
Zoominfo
DECEMBER 5, 2017
Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. social media touches ( source). Multi-Channel Approach 23. SDRs that leverage a triple touch have 28% higher MQL-to-SQL rates than SDRs that use just phone and email ( source ). emails, 35.9
Heinz Marketing
APRIL 30, 2018
– most ops don’t have the budget to solve this problem, the biggest budget is demand and that budget mostly goes to programs not to data and analytics – but guess what? So not just top of the funnel kind of vanity matrix used to MQL SQL what not. And I think that presents a new data challenge.
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