Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. But also keep in mind when importing data to enhance your records that appended data will always have its limitations, and is best viewed as directional, versus real “truth.” It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Leadspace

AUGUST 8, 2017

B2B marketers love shiny things, which is why we’re such suckers for buzzwords. Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

SmartBug Media

FEBRUARY 22, 2021

If you want your sales and marketing teams firing on all cylinders, it takes uninterrupted reporting. This single integration can bridge the gap between your sales and marketing teams—boosting your ability to prove ROI, measure interactions, and catapult conversions. It connects sales and marketing.

Hubspot 95

Hubspot Data Hygiene Sales Qualified Leads Tips 95

DealSignal

DECEMBER 28, 2021

These CRM systems include numerous additional features and functionality that make data entry, management, and organization much easier. CRM Data Types. Generally, we can categorize all the data within a CRM database into two main types: Contact data (data on individual leads, customers, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

These CRM systems include numerous additional features and functionality that make data entry, management, and organization much easier. CRM Data Types. Generally, we can categorize all the data within a CRM database into two main types: Contact data (data on individual leads, customers, etc.)

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Outbrain

SEPTEMBER 10, 2018

Successful marketers understand the value of providing tailor-made content for every step of the buyer’s journey. Yet, to reach the right audience at the right time, organizations must rely on one important factor: Data quality. Data quality drives better decision-making. And what does good decision-making lead to?

Content Marketing 42

Content Marketing High Quality Lead Data Hygiene Lead Ranking 42

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . Marketing did their thing. So, we decided to reach out to 45 marketing executives and ask the following question: .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97

Heinz Marketing

APRIL 30, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We entitled this episode : Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing. Most Critical Challenges?

Sales Management 51

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 51