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What You Can Do Today To Get Your Data Ready For ABM

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SiriusDecisions reports that nearly 60% of marketers consider the overall health of their data unreliable. Likewise, the impact of bad data on your business is profound. 14.2M – Estimated amount poor data quality is costing organizations per year. Then, implement an ongoing data strategy.”. So, what can you do about it?

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Don’t Let Data Get in the Way of Executing Your ABM Programs

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The impact of bad data on your business is profound. 14.2M – Estimated amount poor data quality is costing organizations per year. 60% – The number of companies that have an overall data health scale of “unreliable”. +50 Then, implement an ongoing data strategy.”. Start small with your most important data.