Information without Innovation is Just Data: The Modern Guide to Business Intelligence

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In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone. But, the rapid influx of available data seems to be shifting businesses back to the basics and back to the who of it all. The difference between data and intelligence. Data is quantity.