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How to Make Data Hygiene Your Email Marketing Superpower

Litmus

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition. What is data hygiene?

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Contact Data Hygiene and the Future of Branding

Zoominfo

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? Take lead source as an example. If you’re working with accurate data, pinpointing lead source is relatively simple.

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Data Hygiene Best Practices Within HubSpot

SmartBug Media

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? Standardize data input.

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Buyer’s Guide: Finding the Right Lead Routing Software for Your Business

Zoominfo

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. That may look like actual sales numbers or a certain lead volume. This has immensely cut down our sales cycle time.”

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7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

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Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

markempa

When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Receive help with your data. Weigh each record field by value. Industry/SIC.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.” Offer incentives.