Remove multi-touch
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Marketing Automation Trends for 2010

LeadSloth

Siloed, single-tactic teams must be broken down and rebuilt into an integrated function that can plan and execute multi-touch, buyer-behavior oriented campaigns that fully leverage marketing automation’s power. While this is a large challenge, it is one that will pay one of the highest returns. This will be the year of Revenue.

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Sales Pipeline Radio, Episode 112: Q&A with Raviv Turner, CEO at CaliberMind @ravivturner

Heinz Marketing

But high performing marketers are doing the opposite, they license data and analytics tools and train their team to bring data capabilities in house. Without data and analytics you can’t measure programs, you can’t multi-touch attribution, you can’t track engagement and orchestrate demand between channels.so