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A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

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A Guide to Marketing Automation

Zoominfo

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

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Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. appeared first on DealSignal.

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CRM Contact Data Quality: Impact on Sales & Marketing Results

DealSignal

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay.

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7 Ways Dirty Data is Hurting Your Bottom Line

Zoominfo

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

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What is marketing automation software and what does it do today?

Martech

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., Some vendors offer wizard-based campaign design or content templates, while others provide a more customized approach. Lead management.

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A Guide to Marketing Automation Implementation

Zoominfo

Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Here are three considerations to keep in mind when selecting a vendor: Feature set – Begin your selection process by analyzing the features each platform offers. Prioritize Data Hygiene.