article thumbnail

Sales and Marketing Alignment: Best Practices to Drive Revenue

DealSignal

In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation. Marketing campaigns don’t generate enough quality leads Some of the best and most effective messaging can come from salespeople who talk to prospects and customers every day.

article thumbnail

Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation. Marketing campaigns don’t generate enough quality leads Some of the best and most effective messaging can come from salespeople who talk to prospects and customers every day. Share your goals.

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.