Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. IBM estimates that poor data quality costs the US economy $3.1 trillion annually.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Zoominfo

AUGUST 2, 2020

As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. It encompasses demographic data including: . Job titles Industry Tech stacks Location. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

KoMarketing Associates

JULY 26, 2018

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely confident in the information they receive. Marketers Fail to Leverage Customer Data.

Purchase 120

Purchase Marketing Report Data Hygiene Paid Search Agency 120

Zoominfo

JANUARY 5, 2021

For instance, a Salesforce Sync user can build a list of accounts in ZoomInfo, matching for: Company size of at least 5,000 employees Information technology services industry Intent on “cloud data platforms” Excluding former customers Including only accounts in which they are the account owner. Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent).

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

KoMarketing Associates

JUNE 19, 2017

Despite the wide variety of marketing content, C-suite executives and decision makers still have strong preferences toward long-form pieces, according to new research. Incomplete data (60 percent) and information residing in separate silos (53 percent) have also been large challenges for B2B marketers.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

Zoominfo

JANUARY 5, 2021

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich Practicing good data hygiene is essential. That includes: Key firmographic data Annual revenues Employee count Org charts Company tech stack You can also configure SFNA to transfer information from ZoomInfo directly into the Salesforce record.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

AUGUST 9, 2018

ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). 58% of industry leaders using marketing automation say that conversion rate and revenue generated are the most useful metrics to measure ( source ). It’s expected to reach $6.5

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

DealSignal

FEBRUARY 18, 2024

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. But when you automate rudimentary tasks or duties you loathe (like research), you can spend more of your time on things that actually move the needle.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Martech

JANUARY 5, 2022

Perhaps it is more helpful to consider the differences between industries instead of differences between B2B and B2C. Data hygiene is certainly important in both contexts, too. Additionally, marketing involves persuasion, segmentation, targeting, research, creativity, and many other tactics regardless of the context.

Industry CMS 98

Industry CMS B2B Data Hygiene Marketing Automation Services 98

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DealSignal

APRIL 27, 2023

The data behind Ideal Customer Profiles Ideal Customer Profiles are defined by firmographics (size, location, industry), technographic (deployed technology), and historical data. Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Adobe Experience Cloud Blog

MAY 15, 2019

Considering specific parameters, like job title, industry, and location, and knowing the criteria for your ideal customer profile are vital to your success. For many B2B companies, segmenting with parameters like title, industry, and role is the extent of their efforts. So, pay close attention to your data hygiene.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Always make sure you’re working with the most up-to-date data possible. DiscoverOrg has industry-leading data quality and contact refresh rates (60 days). What is a spam trap? Purchased lists are not up-to-date.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

SEPTEMBER 5, 2018

Without a clear understanding of your industry or market, you will fail to make informed business decisions. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Is market intelligence the same thing as market research?

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Binary Demand

JULY 21, 2023

[ps2id id=’sources-of-b2b-data’ target=”/]Demographic Data Demographic data encompasses personal and geographical characteristics, including name, email address, phone number, location, employment history, and skills. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

DealSignal

JULY 27, 2023

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. But when you automate rudimentary tasks or duties you loathe (like research), you can spend more of your time on things that actually move the needle.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. Don’t let this happen to you! 3. Automation becomes standard.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

DealSignal

MAY 6, 2019

The data behind Ideal Customer Profiles. Ideal Customer Profiles are defined by firmographics (size, location, industry), technographics (deployed technology) and historical data. Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Zoominfo

JULY 5, 2018

As more consumers turn to the internet to shop, conduct product research, and network, you must optimize your web presence to maintain relevancy. Data Hygiene and The Future of Recruiting. Like most industries, recruiting has become more competitive in the Internet era. Let’s get into it. Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

DiscoverOrg

JULY 6, 2016

Traditional methods of gathering data, including building out Excel spreadsheets with emails and phone numbers, are time-intensive and unreliable. What’s worse, Henry Schuck comments, is that “data becomes stale after about 90 days,” requiring updates to contact data on a continuous basis.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

SalesIntel

APRIL 28, 2022

There are three types of must-have data to develop your ideal client profile – existing client data, firmographic data, and technographic data. The first method to collect the data is manual research. This entails conducting client interviews, studying available data, and making educated guesses.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

SalesIntel

JUNE 9, 2023

The Claim: 98% accuracy for data, verified by a human research team. The Issue: Cognism “does not warrant… accuracy, likely results, or reliability” for data, according to the Disclaimer in their Terms & Conditions. Every contact is verified every 90 days by our team to maintain 95% accuracy of our data.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

DealSignal

APRIL 11, 2022

Teams who rely on manual research and outreach simply won’t be able to keep up with their competition, especially when other companies are using technology to accelerate their process. But when you automate rudimentary tasks or duties you loathe (like research), you can spend more of your time on things that actually move the needle.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Directive Agency

FEBRUARY 28, 2022

Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Any SEO or marketer worth their salt will always provide a data-backed solution, strategy, or explanation. Would you drive your car in the dark without turning on your headlights?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

DealSignal

MAY 6, 2019

The data behind Ideal Customer Profiles. Ideal Customer Profiles are defined by firmographics (size, location, industry), technographics (deployed technology) and historical data. Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Zoominfo

FEBRUARY 5, 2019

These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more. Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. Imagine a prospect researching two similar products.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. Improved data maintenance : Working off of bad, incomplete data is a quick way to kill your sales efficiency. If you fall behind on the latest and greatest in tech, you fall behind your competitors.

Process 130

Process Enterprise Management Work Management Marketing Management 130

SalesIntel

MAY 20, 2022

Given that data decays every 12-14 months, you must preserve data hygiene to maximize the effectiveness of your email campaign efforts. Simply said, bad data will result in a loss of income. You can’t afford to put data quality off until later. Highest Coverage of Work Mobile Numbers in the Industry.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Zoominfo

APRIL 15, 2018

Not only does this prove the effectiveness of data-driven sales, but it also demonstrates how easy and attainable a data-driven strategy can be. Find case studies: Perhaps you don’t have a ton of sales data at your disposal—that’s okay, everyone has to start somewhere. As you can see, data hygiene needs to be a top priority.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JANUARY 23, 2019

There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys , etc. No matter which method you choose, there are certain data points you must pay close attention to. Communication styles – How do your customers talk about the industry?

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Scoop.it

DECEMBER 28, 2021

Regardless of your industry, finding and nurturing the right leads is crucial. In fact, research shows that automating your lead management process can increase sales revenue by 10% in just six months. Maintaining good data hygiene isn’t the most fun aspect of lead management. Make Lead Capture Customized.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

DealSignal

FEBRUARY 1, 2024

ZoomInfo’s data does not undergo continuous customization for individual client needs. This leads to potential gaps in information, particularly in specialized industry segments, posing challenges for businesses seeking a detailed grasp of their target audience. DealSignal’s extensive data coverage is another standout feature.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

AUGUST 4, 2021

Bad data leads to high bounce rates, wasted phone calls, and confusing conversations. Unfortunately, it affects every industry, company, and department. The cybersecurity industry is no exception. Bad data can cause major problems if it isn’t recognized and corrected as soon as possible. Role-Based Addresses.

CRM 52

CRM Enterprise Management Business Work Management 52