The Impact of Bad B2B Marketing Data
Zoominfo
DECEMBER 3, 2018
So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information.
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