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The Impact of Bad B2B Marketing Data

Zoominfo

So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information.

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Your Guide to Choosing a B2B Data Provider

Zoominfo

As the name suggests, fit data helps find leads that are fit to be a customer for your company. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. It encompasses demographic data including: . Opportunity Data. Type #3: B2B Data Aggregators.

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The Recruiter’s Guide to Candidate Database Management

Zoominfo

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

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The Recruiter’s Guide to Candidate Database Management

Zoominfo

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Here’s why: Building job candidate personas For those who aren’t familiar, candidate personas are detailed profiles of your ideal job candidates.

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7 Ways to Improve Your Lead Management Process

Zoominfo

Fortunately, we’re here to help. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers. Let’s get into it!

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Don’t Let Email Validation Software Throw the Baby Out with Bathwater

DealSignal

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

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7 Ways to Improve Your Lead Management Process

Zoominfo

Fortunately, we’re here to help. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers. Let’s get into it!