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Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Martech

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

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Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy.

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Foundations of Data Privacy in Email Marketing

Litmus

Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use. Current state of email privacy laws To understand today’s email privacy laws, it’s helpful to start with a bit of history. Let’s take a closer look at four governing laws.

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