SmarkLabs

JANUARY 12, 2023

By keeping your data organized, you create an environment that is conducive to new ideas and strategies. But above all, data organization benefits your customers. Create Custom Fields. Creating custom fields in HubSpot allows you to add extra properties to your CRM contact details. Keep Your Data Clean.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. The field needs clearer distinctions.

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

SmartBug Media

JUNE 2, 2021

Since it’s likely unavoidable, regularly analyzing and de-duplicating your data is crucial to avoid skewed data. Many CRMs offer de-duplication tools to analyze data that can help you clean up your data faster. Deal with Missing Fields. Missing data can lead to inaccurate results.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. I joined thousands of my fellow marketing automation experts at the show and this year, MAP tips, tricks, use cases and implications surrounding AI, GDPR and ABM were big themes.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

Zoominfo

FEBRUARY 12, 2019

For more information, check out our recent post on conversational marketing. Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. An SLA will hold your marketing and sales teams accountable during the handoff process. Keep your database clean.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Our researchers are continually cleaning our database – updating 35,000 fields per week, on average.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

DemandMatrix

JULY 1, 2020

Regular QC and Audit: Around 27% business leaders are not sure about their data accuracy. It is imperative to establish some baseline to ensure the data hygiene. Evaluate all the systems and determine which data fields are necessary for each system. Don’t collect too much information as it leads to dirty data.

Data Hygiene 59

Data Hygiene Marketing Automation Services Lead Ranking Marketing Qualified Leads 59

Rev

FEBRUARY 15, 2023

CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. Address any roadblocks that may be hindering progress. Implement the use of a unified platform (e.g.,

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

DealSignal

MARCH 8, 2021

While standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations, functionality supporting your contact data quality, such as contact verification, data hygiene , field standardization, and account and lead enrichment , is largely absent.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? Doing so provides information in key fields that brings value to your team.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Let’s get started. #1

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

ANNUITAS

FEBRUARY 1, 2011

The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. This issue of data management is not new. For years, marketers have wrestled with keeping their data clean. The data mapping process can be tedious.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

Engagio

NOVEMBER 13, 2019

I know it sounds too good to be true, but with a little effort and a few of what we call “Automations,” we’ll have you beating the Data Hygiene Boss in no time. By enabling these, you restrict the values available in the country/state fields of SFDC, and you can even have SFDC only accept state values for certain countries!

Data Hygiene 48

Data Hygiene Marketing Automation Services Work Management Lead Scoring 48

Biznology

MARCH 6, 2015

Marketing automation systems are increasingly baking this option into their tools. It’s a good idea to send along behavioral data like communications preferences. If you believe the prior behavioral data is important, then take it as a duplicate, and put it in a separate field, not attributing it to the new company record.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

DealSignal

FEBRUARY 1, 2024

Furthermore, our expert data analytics team provides real-time updates, ensuring you always have the most current and accurate information at your fingertips. This level of tailored and expansive data coverage is unmatched in the B2B lead generation field. One of the major limitations is its static data approach.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Engagio

OCTOBER 31, 2019

You have hundreds of fields for companies in the United States, but they’re listed as being in the US, USA, United States, and United States of America. For data hygiene reasons, you want them all to match and say the USA. Automations can be set to clean your data while you sleep and make sure they all match.

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

Launch Marketing

JULY 28, 2017

Naming conventions and taxonomies should be set in place before you start collecting data to ensure that all information is organized properly to ensure consistency, accuracy and easy retrieval. It is also important to have definitions and meaning of fields agreed upon prior to inputting information in to your database.

Work Management 48

Work Management B2B Marketing Effectiveness B2B 48

ClickZ

JULY 29, 2019

The first ten years, I spent in field-facing roles like sales, pre-sales, engineering, and product management. . The last ten years, since 2009, I’ve been in marketing roles. NS : I lead the marketing team for Pardot, the B2B marketing automation solution from Salesforce built on our CRM platform. .

Data Hygiene 95

Data Hygiene Enterprise Management Work Management B2B Marketing 95

Conversica

SEPTEMBER 12, 2018

In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further. Curious how HR, sales, and marketing are currently using AI to exceed their goals and leave competition in the dust?

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

Leadspace

AUGUST 8, 2017

Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Zoominfo

APRIL 27, 2022

How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. There are several data hygiene practices you can implement to combat insecure data. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

NOVEMBER 30, 2023

Nearly 25 years after the introduction of cloud-based customer relationship management systems, go-to-market teams are equipped with more tools and more signals than their predecessors could dream of. But access to more data than ever still doesn’t mean better outcomes. Without field mapping, everything breaks.

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Scoring Lead Ranking 147

DealSignal

APRIL 3, 2023

When you’re dealing with bad data, it’s easy to point fingers at one another. In truth, data hygiene is a laborious process that shouldn’t be pushed on sales or marketing team members to handle.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

When you’re dealt with bad data, it’s easy to point fingers at one another. In truth, data hygiene is a laborious process that shouldn’t be pushed on sales or marketing team members to handle.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

SmartBug Media

FEBRUARY 22, 2021

Here are some questions to consider as you build out your mapping doc: Should fields be one-directional or bi-directional at the data sync? What values should you set for fields? What data is and isn’t absolutely necessary for closed-loop reporting? Practice stellar data hygiene. Set up your triggers.

Hubspot 95

Hubspot Data Hygiene Sales Qualified Leads Tips 95

DealSignal

JANUARY 25, 2023

With the advancements in marketing technology leveling the playing field, you can leverage ABM tactics to not only hit your monthly numbers, but exceed them. The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Zoominfo

JULY 10, 2018

Eliminate unnecessary form fields, relabel anything that seems confusing, and use form validation to acquire certain data points. . As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

DealSignal

MARCH 22, 2023

Hint: if your forms have more than four fields, you have lots of room to optimize and bring in more leads.) Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

DECEMBER 28, 2021

A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. Careful management of automation and workflows.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet. Careful management of automation and workflows.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

SalesIntel

OCTOBER 1, 2021

Find your ideal accounts and decision-makers, map the data to your CRM fields and push the data you need directly into the CRM. If salespeople enter their notes and update all of the appropriate data fields in CRM, then management should always be able to access the information they need. Calling Tools Integration.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

Martech Advisor

NOVEMBER 27, 2019

While there are many functions performed by CRM automation tools, we have listed down the 5 core functions that you must look for while investing in a CRM tool. The contact management function should be provided on a clean and organized user interface that enables quick responses to search queries and easy accessibility to customer data.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

DealSignal

JUNE 3, 2021

Hint: if your forms have more than four fields, you have lots of room to optimize and bring in more leads.) Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

SnapApp

OCTOBER 3, 2017

When I don't yet have a field marketing team, each of my functional leaders is accountable to a sales division, and each sales leader works with one marketing leader. Sales leaders don’t spend time with marketers from different functions like events, demand gen , web, and marcom. 2: Align the organization.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97