The Point
NOVEMBER 29, 2017
Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. It’s one of the oldest demand generation clichés that list matters above all else.
Adobe Experience Cloud Blog
MAY 15, 2019
In the first post in our series on demand generation , we talked about what demand gen is—as opposed to what people think it is—and then looked at the five aspects of a successful campaign. And demand generation campaigns are no exception. Data is king. So, pay close attention to your data hygiene.
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LeanData
NOVEMBER 1, 2022
Panelists will look at use cases demonstrating proper speed to lead, focusing on data hygiene and rapid, accurate assignment. . Attendees will walk away from this webinar knowing how to: Add better data to their records using automated enrichment tools.
MLT Creative
OCTOBER 25, 2011
Correcting data fields and standardizing formats and data elements – data hygiene – are some of the least interesting and most tedious tasks in B2B marketing. Holding on to dirty data can clog up your marketing efforts and your opportunities. Regularly update the manual process of data entry.
ANNUITAS
NOVEMBER 20, 2014
They should always play a part in your Demand Generation Strategy. I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line. – What is the data hygiene process?
ANNUITAS
JULY 17, 2014
- What is the data hygiene process? These are just a few of the things that an organization needs to think about in terms of data in order to make the most from it. Without the proper governance in place, little value will come from your data. Lack of Demand Generation Focus.
Zoominfo
MARCH 8, 2022
You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is poor data quality? What is the impact of bad data on sales and marketing? Bad data also prevents successful automation.
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