The Mx Group

APRIL 10, 2018

But all that hard work won’t pay off if your email never makes it to your intended target. Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Litmus

APRIL 25, 2022

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. However, with tools to check, and double-check your work, they are far less likely to occur.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Litmus

AUGUST 29, 2022

Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . Your email deliverability is a result of your email reputation.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

DealSignal

MAY 15, 2023

Although these technologies work in a pinch, there are significant challenges you’ll face if you rely on them for accurate B2B email verification—which can cost you getting in touch with high-intent, in-market prospects. deliverability rate. How Does DealSignal Do It? Is It Worth Using Email Validation Software to Check Emails?

Work Management 98

Work Management Marketing Management Validation Software 98

Litmus

SEPTEMBER 13, 2022

Once you know how to calculate email click-through rates and have set the appropriate benchmarks for your campaigns, you can start evaluating what’s working—and where you can improve. Data hygiene. Inaccurate data can also cause you to lose your subscriber’s attention long before they consider engaging. .

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

DiscoverOrg

JUNE 9, 2017

They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. Has Happened to Email Deliverability?"

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

SalesIntel

APRIL 28, 2022

After all, you have limited funds, and it can be scary to throw any money at a marketing campaign that might not work. The quality of the database utilized in your email marketing is referred to as data health. The importance of content in boosting email deliverability cannot be overstated.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data can absolutely cripple a marketing strategy.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

SalesIntel

OCTOBER 5, 2023

Deliverability Issues and Spam Traps Poor data quality, including outdated or inaccurate email addresses, can result in email deliverability issues. Sending emails to spam traps (inactive or abandoned email addresses set up to catch spammers) can severely harm your sender’s reputation and email deliverability.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Where do they work and what are their responsibilities?

Data Hygiene 48

Data Hygiene Work Management B2B Marketing Management 48

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. Would it be able to provide the creative to improve the marketing programs that aren’t working? Talk about overkill.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Directive Agency

FEBRUARY 28, 2022

Unfortunately, while many of these SaaS brands have the right idea in seeking help from qualified SEO professionals, they still have some work to do on their own prior to seeking external help. SEO consultants or agencies will provide the work to implement but not always upload it. Marketing Attribution and Data Hygiene.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

Launch Marketing

JANUARY 2, 2019

However, you run the risk of losing them mid-scroll if they perceive it to be a lot of work to have to dig through content to find the point of the email. Are your images working for you or against you? Despite recent data control legislature, email marketing continues to be viewed as a critical channel.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SalesIntel

AUGUST 4, 2021

And sure, that’s a component of it, but bad data is so much more than that. It can contain misinformation that sucks up your time, makes you stay late at work, and causes good ideas to go up in smoke. Bad data leads to high bounce rates, wasted phone calls, and confusing conversations. Invalid and Undeliverable Emails.

CRM 52

CRM Enterprise Management Business Work Management 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. How do you know if your opt-in email campaigns are working? How can you ensure regulatory compliance with opt-in email marketing?

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. Internet service providers (ISPs) work diligently to block out spam and they take email reputation very seriously. This is particularly helpful for B2B companies who work exclusively with other businesses.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Martech

SEPTEMBER 21, 2021

These features include, but are not limited to: Dynamic content generation (email, landing pages and/or website); Email deliverability tools; Account-based marketing (ABM); Mobile marketing; AI-based predictive analytics; and Social/lead profile integration. Message deliverability is also an important factor to consider.

Marketing Automation Services 126

Marketing Automation Services Enterprise Management Work Management Marketing Management 126

Zoominfo

FEBRUARY 6, 2019

Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. That is, data quality is one of the biggest challenges facing businesses today. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Litmus

JANUARY 28, 2021

But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. If you haven’t performed any list or data hygiene recently, the number of subscribers you need to move from your active list to a winback group could be high.

Data Hygiene 63

Data Hygiene Marketing & Strategy Opt-out Opt-in 63

DealSignal

SEPTEMBER 20, 2021

Research shows that sales representatives lose approximately 500 hours (that’s equal to 62 working days) per year from using bad prospect data. This is why it’s so important to refresh and re-verify your data on an annual basis at a minimum—a more frequent cadence, like monthly, is even better.

Contact Marketing 103

Contact Marketing Work Management B2B Sales Contacts 103

SalesIntel

JUNE 2, 2021

You can go the extra mile and use a visitor identification tool like VisitorIntel to better identify who visited your site and learn what company they work for. Focus on Deliverability. Another aspect on which you can focus to improve the ROI of your email marketing is deliverability. The list goes on.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

SalesIntel

JUNE 30, 2021

SalesIntel removes the three biggest time killers: Adding Prospects to a CRM: Despite massive automation in the spheres of sales and marketing, lots of work is still carried out by hand. Data Research: Finding the right contacts for prospecting is another area where SDRs waste a substantial amount of time.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Litmus

DECEMBER 13, 2021

This allows the subscriber to re-engage or opt-out and allows us to keep good data hygiene. But one way to work around this is by requiring subscription confirmation before delivering the intended resource that the person signed up to receive (e.g. Monitoring deliverability or inbox placement. Double opt-in (DOI).

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Zoominfo

NOVEMBER 27, 2018

If you’ve worked in marketing for any length of time, someone somewhere has likely told you to keep your subject lines short. This tactic is popular for several reasons—short subject lines are thought to grab subscribers’ attention quickly and to work best on smaller mobile screens, which typically only display the first 35 characters or so.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SWZD

MAY 11, 2017

That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene. Using the same words or phrases in a subject line, and again in the copy, can harm deliverability. If you’re not sure what works, A/B testing will help you hone in on your winning design elements.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

SnapApp

MAY 31, 2018

Opportunity : Keeping your database nice and clean – and guaranteeing future deliverability when the maiden name email is potentially phased out. All of this data can help with your database development and data hygiene. To keep your database up to date, it’s critical to update the contact information.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

Opportunity : Keeping your database nice and clean – and guaranteeing future deliverability when the maiden name email is potentially phased out. All of this data can help with your database development and data hygiene. To keep your database up to date, it’s critical to update the contact information.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Regular data hygiene If data hygiene isn’t baked into your routine, make sure it is! Set aside time every few weeks or so to ensure you’re practicing good data hygiene to keep your deliverability and overall email health up.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89