Litmus
OCTOBER 21, 2022
While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference.
DealSignal
JULY 5, 2022
How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures.
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V12 Data
JANUARY 10, 2023
What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). So, how exactly can you increase your deliverability rate?
DiscoverOrg
JUNE 9, 2017
There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap?
DealSignal
JULY 5, 2022
How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures.
Zoominfo
DECEMBER 12, 2019
There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. What is a spam trap?
SalesIntel
MAY 17, 2021
High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The good news is that you can navigate the majority of deliverability levers on your own. Data Hygiene Is the Key.
The Mx Group
APRIL 10, 2018
Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. Any number of factors can cause an email to be tagged as spam, and many marketers already know how to avoid the most common pitfalls. In fact, the deliverability of your email may have very little to do with the email itself.
Litmus
APRIL 25, 2022
Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Test spam filters.
Only B2B
SEPTEMBER 7, 2022
The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Data Decay: What Is It?
Litmus
AUGUST 29, 2022
How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. .
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ClickDimensions
NOVEMBER 13, 2018
Increased Spam Complaints = Decreased Inbox Placement. Mark it as spam. Spam Trap Addresses = Blacklistings. Spam trap addresses. When companies send to their entire database without proper segmentation and without regular data hygiene practices, spam trap addresses that normally aren’t included in a campaign make their not-so-happy appearance. Depending on who owns the spam trap, the impact can vary. Thanksgiving! Black Friday!
Zoominfo
APRIL 17, 2018
In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. Best Practices for Email Hygiene.
Zoominfo
FEBRUARY 20, 2019
Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene.
SalesIntel
JUNE 2, 2021
Use Website Visitor Data. Google Analytics is a smart way to learn about a visitor’s location, items they are interested in (based on pages viewed), and other valuable data. Technographic and firmographic data can help you in drafting hyper-focused messaging when reaching to them.
SWZD
MAY 11, 2017
But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene. Monitor bounces and keep your data clean to avoid problems. Using the same words or phrases in a subject line, and again in the copy, can harm deliverability. But it’s necessary to avoid getting marked as spam.
Litmus
DECEMBER 13, 2021
Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018.
Zoominfo
FEBRUARY 6, 2019
Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 64% of “very successful” data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.
SalesIntel
JUNE 30, 2021
Top Whitepaper of the Month: Data Purchasing Guide. So, we primarily focused on boosting the sales process and saving the time spent collecting and verifying data. The past trend for data providers was to use machine learning and automation to build as big of a database as possible.
Launch Marketing
JANUARY 2, 2019
Deliverability – Everything else is moot if your audience doesn’t receive your email, or if they receive it in a way that tells them they should distrust you as a sender. Keep your communications out of the spam box by following list collection best practices. Now that it’s easier than ever to run AB tests, it’s also easy to forget basic data and experimentation principles when designing our tests.
SalesIntel
AUGUST 4, 2021
Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Duplicate Data.
Zoominfo
NOVEMBER 27, 2018
Be sure to make ongoing data hygiene a standard practice in your business. Myth #3: Spam words like “free” send your email straight to the junk folder. You’ve likely heard this one before —you may even have a list of common spam words printed at your desk as a reminder. Yet, spam words don’t affect email deliverability as much as they once did. Internet Service Providers (ISPs) now have advanced spam filters that look beyond trigger words.
SnapApp
MAY 31, 2018
We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. No matter the day you send, someone will be on vacation, someone will have just left their position and turned on a new out of office message, and some of your data will just be bad. These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Spam Blocker.
SnapApp
MAY 31, 2018
We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. No matter the day you send, someone will be on vacation, someone will have just left their position and turned on a new out of office message, and some of your data will just be bad. These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Spam Blocker.
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