SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The good news is that you can navigate the majority of deliverability levers on your own. Working on Deliverability Itself. The list goes on.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Litmus

APRIL 25, 2022

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Test spam filters. Conduct an email deliverability audit. Data hygiene.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Litmus

AUGUST 29, 2022

How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. How many people unsubscribe.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

DealSignal

MAY 15, 2023

With limited information provided by the corporate email servers, we needed to incorporate a higher resolution approach to not only weed out the bad email addresses but maximize our results by more accurately determining which email addresses were valid and deliverable—and of course, without eliminating a large number of working emails.

Work Management 98

Work Management Marketing Management Validation Software 98

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

SalesIntel

OCTOBER 5, 2023

Sending emails to incorrect or irrelevant contacts can lead to recipients marking your messages as spam, which damages your sender’s credibility and can result in being blacklisted by email service providers. Messages may bounce or end up in spam folders, reducing the chances of your emails being seen and opened.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SalesIntel

JUNE 2, 2021

If recipients often report your messages as spam, that will definitely impact your reputation. Focus on Deliverability. Another aspect on which you can focus to improve the ROI of your email marketing is deliverability. High deliverability does not happen by chance. The list goes on.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

The Point

DECEMBER 15, 2020

High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. By their nature, third-party lists offer a greater risk for spam complaints, so it pays to keep those names on a shorter leash, so to speak. *

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Binary Demand

JULY 21, 2023

Cleansing Your B2B Data Data cleansing is crucial for maintaining high-quality B2B data by ensuring good data hygiene. Inaccurate information or irrelevant contacts can distort campaign analysis and harm your brand reputation, potentially appearing as spam.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SWZD

MAY 11, 2017

That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene. Using the same words or phrases in a subject line, and again in the copy, can harm deliverability. But it’s necessary to avoid getting marked as spam. Don’t Neglect Design.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

SalesIntel

JUNE 30, 2021

Attain Better Email Deliverability and Reach. Deliverability isn’t something that happens by chance. Relevance, data security, content, and the correct technology configuration are all important considerations for email deliverability. So, we go beyond the raw data for our clients.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Launch Marketing

JANUARY 2, 2019

Deliverability – Everything else is moot if your audience doesn’t receive your email, or if they receive it in a way that tells them they should distrust you as a sender. Keep your communications out of the spam box by following list collection best practices. Optimize against AB testing and performance metrics.

A/B testing 74

A/B testing Email Marketing Campaigns Effectiveness 74

ClickDimensions

NOVEMBER 13, 2018

Increased Spam Complaints = Decreased Inbox Placement. Mark it as spam. Spam Trap Addresses = Blacklistings. Spam trap addresses. Depending on who owns the spam trap, the impact can vary. Either way, hitting spam trap addresses will make it harder to get your emails delivered to valid and engaged customers.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

SalesIntel

AUGUST 4, 2021

Customer experience can be harmed by duplicate data. You may send the identical email campaign to duplicate records twice, indicating a lack of attention to detail and appearing as spam. You sabotage your domain reputation and face serious deliverability issues for all emails. Reporting can also be skewed by duplicates.

CRM 52

CRM Enterprise Management Business Work Management 52

SnapApp

MAY 31, 2018

Opportunity : Keeping your database nice and clean – and guaranteeing future deliverability when the maiden name email is potentially phased out. Spam Blocker. Increasingly, companies are blocking emails that they suspect are spam. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

Opportunity : Keeping your database nice and clean – and guaranteeing future deliverability when the maiden name email is potentially phased out. Spam Blocker. Increasingly, companies are blocking emails that they suspect are spam. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. This safeguards data hygiene, honors permission, and will help boost overall engagement.”

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Monitoring deliverability or inbox placement.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Zoominfo

NOVEMBER 27, 2018

Be sure to make ongoing data hygiene a standard practice in your business. Myth #3: Spam words like “free” send your email straight to the junk folder. You’ve likely heard this one before —you may even have a list of common spam words printed at your desk as a reminder.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act The CAN-SPAM Act is a United States federal law designed to combat spam. Enforced in Canada, it’s known as one of the world’s strictest anti-spam laws.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89