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Email Deliverability Terms You Need to Know [Cheat Sheets]

Litmus

While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference.

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Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures.

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How to Improve Email Deliverability

V12 Data

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). So, how exactly can you increase your deliverability rate?

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps. What is a spam trap?

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How To Improve Email Deliverability

DealSignal

How Can Marketing and Sales Teams Improve Email Deliverability? If you do not have an SPF in place, your emails risk being rejected or spam folder. The DKIM authentication process is different from other deliverability measures.

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How to Avoid the Spam Trap

Zoominfo

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. What is a spam trap?

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How to Improve Your Email Deliverability When Nothing is Going Your Way

SalesIntel

High deliverability does not happen by chance. It is dependent on various factors, including relevance, data security, content, and the proper technological setup. The good news is that you can navigate the majority of deliverability levers on your own. Data Hygiene Is the Key.

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What’s Your Reputation? Time to Get Serious About Email Deliverability

The Mx Group

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. Any number of factors can cause an email to be tagged as spam, and many marketers already know how to avoid the most common pitfalls. In fact, the deliverability of your email may have very little to do with the email itself.

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Top 5 Priorities for Successful Email Marketing Programs

Litmus

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Test spam filters.

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Tips for Preventing Data Decay in B2B Sales

Only B2B

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Data Decay: What Is It?

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How to Fix Your Email Reputation

Litmus

How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. .

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Holiday Email Sending Mistakes to Avoid

ClickDimensions

Increased Spam Complaints = Decreased Inbox Placement. Mark it as spam. Spam Trap Addresses = Blacklistings. Spam trap addresses. When companies send to their entire database without proper segmentation and without regular data hygiene practices, spam trap addresses that normally aren’t included in a campaign make their not-so-happy appearance. Depending on who owns the spam trap, the impact can vary. Thanksgiving! Black Friday!

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The Real Value of Email Hygiene: A Marketer’s Guide

Zoominfo

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists. Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. Best Practices for Email Hygiene.

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7 Ways Dirty Data is Hurting Your Bottom Line

Zoominfo

Using dirty data to fuel your business initiatives is akin to putting the wrong type of fuel in your car. Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene.

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8 Ways to Increase Email Marketing ROI

SalesIntel

Use Website Visitor Data. Google Analytics is a smart way to learn about a visitor’s location, items they are interested in (based on pages viewed), and other valuable data. Technographic and firmographic data can help you in drafting hyper-focused messaging when reaching to them.

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3 Quick Takes: Email Best Practices for B2B Marketers

SWZD

But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. That’s a good enough reason to focus on maximizing deliverability. But there’s another issue to keep in mind: data hygiene. Monitor bounces and keep your data clean to avoid problems. Using the same words or phrases in a subject line, and again in the copy, can harm deliverability. But it’s necessary to avoid getting marked as spam.

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6 Ways to Privacy-Proof Your Email Program

Litmus

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018.

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5 Reasons to Clean Your Marketing Database Today

Zoominfo

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 64% of “very successful” data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

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The Monthly Intel: SalesIntel’s Mission and Vision

SalesIntel

Top Whitepaper of the Month: Data Purchasing Guide. So, we primarily focused on boosting the sales process and saving the time spent collecting and verifying data. The past trend for data providers was to use machine learning and automation to build as big of a database as possible.

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How to Create Effective Email Marketing Campaigns

Launch Marketing

Deliverability – Everything else is moot if your audience doesn’t receive your email, or if they receive it in a way that tells them they should distrust you as a sender. Keep your communications out of the spam box by following list collection best practices. Now that it’s easier than ever to run AB tests, it’s also easy to forget basic data and experimentation principles when designing our tests.

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How Bad CRM Data Can Hurt Your Cybersecurity Business

SalesIntel

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Duplicate Data.

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5 Email Marketing Myths for the Modern Marketer

Zoominfo

Be sure to make ongoing data hygiene a standard practice in your business. Myth #3: Spam words like “free” send your email straight to the junk folder. You’ve likely heard this one before —you may even have a list of common spam words printed at your desk as a reminder. Yet, spam words don’t affect email deliverability as much as they once did. Internet Service Providers (ISPs) now have advanced spam filters that look beyond trigger words.

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How We Solved our Email Bounce Back Problem with Siftrock

SnapApp

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. No matter the day you send, someone will be on vacation, someone will have just left their position and turned on a new out of office message, and some of your data will just be bad. These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Spam Blocker.

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How We Solved our Bounce Back Problem with Siftrock

SnapApp

We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email. No matter the day you send, someone will be on vacation, someone will have just left their position and turned on a new out of office message, and some of your data will just be bad. These emails that didn’t reach their intended target — at the hands of vacation or bad data — present a major problem for marketers. Spam Blocker.