Litmus

OCTOBER 21, 2022

While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference. Email deliverability basics.

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Deliverability CAN-SPAM Domain Data Hygiene 118

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. Email deliverability is a complicated, technical beast. While there are a few best practices that are tried-and-true to improve your deliverability (please, please don’t buy an email list!) What is a spam trap?

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DealSignal

JULY 5, 2022

How Can Marketing and Sales Teams Improve Email Deliverability? This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used.

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Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

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DealSignal

MAY 15, 2023

These email validation software vendors could only tell us whether the corporate mail server responded or not—we were missing vital details needed to use these emails without concern of driving a high bounce rate. deliverability rate. This improves the overall quality of your email list and ensures that your data remains up to date.

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Litmus

AUGUST 29, 2022

How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists. Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. How many people unsubscribe.

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The Mx Group

APRIL 10, 2018

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report. In fact, the deliverability of your email may have very little to do with the email itself.

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