DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

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Deliverability Top of Funnel Best Practices CAN-SPAM 187

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

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Lead Scoring Lead Ranking Leads Lead 162

Binary Demand

JULY 21, 2023

By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads. It also helps optimize marketing campaigns, personalize messages, and deliver the right content to the right audience.

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Ideal Customer Profiles B2B Intent Data Marketing Management 98

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Data Hygiene Tips. Who are they?

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Data Hygiene Work Management B2B Marketing Management 48

Launch Marketing

JANUARY 2, 2019

Emails are a useful and direct way for B2B organizations to share information with customers and prospects. They can also be effectively used as a demand generation tool or in cross-channel marketing campaigns. Support lead generation efforts by promoting gated content through trusted sponsored email providers.

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A/B testing Email Marketing Campaigns Effectiveness 82

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher.

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Deliverability CAN-SPAM Opt-out Opt-in 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it. Table of contents What is opt-in email marketing and why is it important?

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Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important? Implement email validation.

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Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Martech

SEPTEMBER 21, 2021

email, mobile, social media, and websites). Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

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Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

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Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

JUNE 2, 2021

Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. With more businesses trying to grab their customers’ attention, successful email marketing takes center stage. If your email marketing ROI is less than impressive, it’s time to make a change.

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ROI Email Marketing Marketing Automation Services Work Management 52

Litmus

JANUARY 28, 2021

And why not get it with email? But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. But part of your email list strategy requires prioritizing quality over quantity. Focus on your objective.

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Data Hygiene Marketing & Strategy Opt-out Opt-in 63

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Ensure confirmation campaigns are in place.

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Privacy Opt-out Contingency Planning Opt-in 103

SalesIntel

JUNE 30, 2021

Many data providers offer machine-verified data or employ algorithms for predicting contact information based on artificial intelligence and machine learning. Businesses frequently purchase contact lists for their sales staff to prospect, which they must manually add into their CRM. Attain Better Email Deliverability and Reach.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Zoominfo

NOVEMBER 27, 2018

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them.

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Email Marketing CAN-SPAM Opt-out Click Rate 100

SnapApp

MAY 31, 2018

We put tons of care into compiling the perfect email to deliver to a handpicked list for our campaigns. We agonize over the subject line that is going to get our audience to open our email. We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

We put tons of care into compiling the perfect email to deliver to a handpicked list for our campaigns. We agonize over the subject line that is going to get our audience to open our email. We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48