Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. . Leveraging data details. Lesson one: Types of data. Lesson two: Data hygiene.

Email Marketing 87

Email Marketing Data Hygiene Personalization Planning 87

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Why has my email reputation gone down?

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

Litmus

SEPTEMBER 13, 2022

Email marketing is foundational to any strong marketing strategy. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. What is email click-through rate? What is a good email click-through rate (CTR)? . Email campaign budget.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Unsolicited email isn’t spam – but if you send cold email, you’ll want take precautions to avoid spam traps.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. As we’ll explore, email marketing is the beating heart of many B2B campaigns. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Binary Demand

JULY 21, 2023

By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads. It also helps optimize marketing campaigns, personalize messages, and deliver the right content to the right audience.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SalesIntel

APRIL 28, 2022

Whether it’s money or time, marketing campaigns usually involve a lot of investment. You can’t expect to see serious results from your marketing campaigns if you’re not willing to put in some cash and attention upfront. Many marketing leaders are reluctant to try new marketing campaigns.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

MAY 3, 2018

For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance? Data maintenance in B2B is the process of practicing good data hygiene , including database normalization, appending, and cleansing. If you’re not sure where to start, keep reading.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

MAY 3, 2018

This is helpful for several reasons—more specifically, appended data can result in: Increased sales connect rate. Improved email deliverability. Make database hygiene a priority and you’ll see instant improvements in your sales and marketing campaigns. Improved client retention. Better customer service.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Data Hygiene Tips.

Data Hygiene 48

Data Hygiene Work Management B2B Marketing Management 48

Martech

JULY 6, 2022

Years ago, I met with a martech seller who pitched his product as a way for me to orchestrate hundreds of campaigns per month and aggregate the data in one convenient location for reporting. My team was only running five to six campaigns per month. The problem? Talk about overkill. Martech has a scaling problem .

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Dirty data can absolutely cripple a marketing strategy.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Directive Agency

FEBRUARY 28, 2022

For this reason, having a qualified and communicative web developer in-house or agency side will be largely beneficial to your overall SEO campaign. Marketing Attribution and Data Hygiene. Well, marketing without proper data hygiene and attribution is nearly impossible. Commitment To Content Marketing.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Ad Agencies 52

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. Customer experience can be harmed by duplicate data. Invalid and Undeliverable Emails. Data Decay. Impact on Email Marketing ROI.

CRM 52

CRM Enterprise Management Business Work Management 52

ClickDimensions

NOVEMBER 13, 2018

The holiday season starts soon, and many email marketers have been planning their email sends for a while now. The emails range from promotions and sales to general “Happy <insert holiday here>” greetings. I have already started to receive a few retail emails with holiday shopping messages.

CAN-SPAM 53

CAN-SPAM Data Hygiene Validation Email Marketing 53

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. No one appreciates an unsolicited email. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it. Table of contents What is opt-in email marketing and why is it important?

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Martech

SEPTEMBER 21, 2021

email, mobile, social media, and websites). Marketing automation focuses on the definition, scheduling, segmentation and tracking of marketing campaigns, allowing the marketing and sales organizations to nurture leads with highly personalized content aimed at attracting and retaining customers.

Marketing Automation Services 124

Marketing Automation Services Enterprise Management Work Management Marketing Management 124

Zoominfo

APRIL 17, 2018

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. Why is email hygiene important? Implement email validation.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

SalesIntel

JUNE 2, 2021

Email marketing continues to be one of the most popular, direct, and cost-effective mediums of reaching out to your potential customers. With more businesses trying to grab their customers’ attention, successful email marketing takes center stage. If your email marketing ROI is less than impressive, it’s time to make a change.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Ensure confirmation campaigns are in place.

Privacy 104

Privacy Opt-out Contingency Planning Opt-in 104

Litmus

JANUARY 28, 2021

And why not get it with email? But whether you’re seeing those results works hand-in-hand with your email list strategy: Your subscribers–new and existing– are your path to revenue. But part of your email list strategy requires prioritizing quality over quantity. We’re all looking to get more revenue.

Data Hygiene 63

Data Hygiene Marketing & Strategy Opt-out Opt-in 63

SalesIntel

JUNE 30, 2021

Many data providers offer machine-verified data or employ algorithms for predicting contact information based on artificial intelligence and machine learning. Going beyond the contact details, they can filter their data based on technographic, firmographic, and buyer intent data. Making Futile Calls.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Zoominfo

NOVEMBER 27, 2018

The online marketing world contains an abundance of conflicting information about email marketing. As misinformation spreads, marketers must be wary of common email marketing myths that can hinder their long-term growth. In today’s blog post, we’ll explore five commonly held email marketing myths and reveal the truths behind them.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100

SWZD

MAY 11, 2017

3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. Avoid Word Repetition.

Practices 54

Practices Email Marketing B2B Marketing Data Hygiene 54

SnapApp

MAY 31, 2018

We put tons of care into compiling the perfect email to deliver to a handpicked list for our campaigns. We agonize over the subject line that is going to get our audience to open our email. We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

We put tons of care into compiling the perfect email to deliver to a handpicked list for our campaigns. We agonize over the subject line that is going to get our audience to open our email. We read all of the articles and pour over our marketing automation data to understand the perfect moment to send an email.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Porch Group Media

SEPTEMBER 18, 2018

Highly personalized mailings based on these trigger touchpoints can produce significant improvements in response rates, up to 10 times higher when compared to traditionally-timed campaigns. The key is to start with good data. However, according to a report by Marketing Sherpa, up to 75 percent of email subscribers are inactive.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45