Zoominfo

FEBRUARY 12, 2019

All of these steps work together to produce your ideal outcome— an increase in revenue. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Rev

FEBRUARY 15, 2023

Best practices for aligning GTM teams to drive growth Conduct regular check-ins with GTM teams to ensure that no silos exist within the organization and all teams are working towards achieving the same targets. Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

FEBRUARY 12, 2019

All of these steps work together to produce your ideal outcome— an increase in revenue. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. But, aside from the obvious mismatches generated by this working pattern, what is the actual issue caused by misaligned go-to-market teams?

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Pros: Helps establish an accountable, data-driven ABM approach. The platform could improve the sync/integration with Salesforce.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117