Zoominfo

FEBRUARY 12, 2019

In fact, 35 to 50% of sales go to the vendor who responds first ( source ). As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Combat this problem by scrubbing your lead database and removing duplicates. Nurture leads with targeted content.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. The post Did Somebody Ask About Data Quality?

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. Test a few vendors to find the one that works best with your data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Zoominfo

FEBRUARY 12, 2019

In fact, 35 to 50% of sales go to the vendor who responds first ( source ). As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Combat this problem by scrubbing your lead database and removing duplicates. Nurture leads with targeted content.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100