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27 RevOps best practices for driving revenue growth

Rev

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. You might also consider expanding into new market segments or introducing additional product offerings. Stay organized with clear documentation of processes, roles and responsibilities for the GTM teams.

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Did Somebody Ask About Data Quality?

DealSignal

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Be careful not to build targeting or segmentation processes that are primarily dependent on appended data.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Combine all your data in Terminus to create segments, orchestrate multi-channel campaigns, and measure your entire go-to-market program.

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How Data Cleansing Helps Expiring Data and Poor Leads

Convince & Convert

Instead of having to constantly sift through every contact line, hoping to correct poor leads and bad data passed over from legacy systems, clean data can help save time and money by avoiding poorly organized, mass uploads. Segment and Target People With Content Aligned to Their Persona. Avoid Duplicate Leads.