Zoominfo

FEBRUARY 12, 2019

It answers the question: “What do I do with leads who are qualified, but not yet ready to make a purchase?”. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

It answers the question: “What do I do with leads who are qualified, but not yet ready to make a purchase?” As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Zoominfo

APRIL 27, 2022

Using dirty data to fuel your business is like putting the wrong kind of fuel in your car: the engine might start, but you could be doing serious damage. If you want a well-oiled revenue engine, you’ve got to fuel it with clean data. In this post, we tackle some foundational dirty data questions: What is dirty data?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Heinz Marketing

AUGUST 5, 2021

Personally, I’ve had experience with a few of these platforms at varying levels so I’ll leave you with a few things to think about and questions to ask yourself when you’re reviewing ABM platforms. This doesn’t have to be your criteria but could be some key differentiators between platforms.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Convince & Convert

APRIL 22, 2016

Do distinct data instances conflict with the same data object? Are values consistent across data sets? What data relationships are missing important linkages? These are all questions that must be answered. Clean data is the first step to segmentation. Avoid Duplicate Leads. Boost Your Revenue.

De-duplication 98

De-duplication Lead Scoring Lead Ranking Leads 98