Zoominfo

FEBRUARY 12, 2019

Personalize your lead capture process. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data. For example, the information you must gather from a person who visits a free trial page may be different than the information you must gather from a webinar attendee.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

Personalize your lead capture process. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data. For example, the information you must gather from a person who visits a free trial page may be different than the information you must gather from a webinar attendee.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Biznology

JANUARY 30, 2015

Then, develop a very simple process by which reps pass their data to this group. Dedicate particular group members to certain reps, so the input person builds experience about rep’s behavior and communication style. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Typically, data is manually inputted at some point during the trip.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Heinz Marketing

AUGUST 5, 2021

ABM really thrives from a highly-targeted, personalized approach. Personally, I’ve had experience with a few of these platforms at varying levels so I’ll leave you with a few things to think about and questions to ask yourself when you’re reviewing ABM platforms.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Convince & Convert

APRIL 22, 2016

Most importantly, you’ll notice that clean data generates actionable business intelligence, which can be used to further hone your marketing techniques , generate updated and reliable reports for Salesforce, and make your analytics that much more useful and workable. Organize, Innovate, and Personalize Your Marketing.

De-duplication 98

De-duplication Lead Ranking Lead Scoring Leads 98