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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Here’s the best practice: Create a centralized data input group. Develop a simple method for testing the accuracy from this group as an ongoing practice. Then, develop a very simple process by which reps pass their data to this group. How do I match and de-duplicate customer records effectively?

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