6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
How do I match and de-duplicate customer records effectively? Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. This can be an expensive, but very helpful, tool. Like this post? Sign up for our emails here.
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