6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. How do I match and de-duplicate customer records effectively?
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