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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Measuring the impact of each touch in our omni-channel world is driving us nuts. Any ideas? . Like this post?

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