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Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

Quite simply, the goal of data cleaning is to remove data that is incorrect in an effort to prepare data for analysis or an integration. This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Measuring the impact of each touch in our omni-channel world is driving us nuts. Any ideas? .

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Measure the impact and ROI of every interaction across Sales and Marketing with attribution. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Reviews/rating: G2 Rating: 4.4 / 5.