Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

SmartBug Media

JUNE 2, 2021

Quite simply, the goal of data cleaning is to remove data that is incorrect in an effort to prepare data for analysis or an integration. This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Rev

FEBRUARY 15, 2023

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. For example, you may need to align qualification criteria for marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). Consider implementing new solutions as appropriate.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Biznology

JANUARY 30, 2015

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. These are all important considerations, but bad data is so much more.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52