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Did Somebody Ask About Data Quality?

DealSignal

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Typically, data is manually inputted at some point during the trip.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Industry giants know the real costs of ignoring privacy regulations. Amazon announced an $888 million EU fine in its 2021 earnings report due to data violations. How to remain within data privacy regulations: Disorderly databases are the most likely candidates to house insecure data. How do duplicates happen?