SmartBug Media

JUNE 2, 2021

Quite simply, the goal of data cleaning is to remove data that is incorrect in an effort to prepare data for analysis or an integration. This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Zoominfo

FEBRUARY 12, 2019

For example, the information you must gather from a person who visits a free trial page may be different than the information you must gather from a webinar attendee. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Rev

FEBRUARY 15, 2023

Set revenue targets based on data and analysis, not just gut feelings or guesses. Use historical performance data to inform sales forecasting. For example, look at revenue growth over time, sales cycle length and average deal size. Communicate to each team how they contribute to these metrics and how they can improve them.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

FEBRUARY 12, 2019

For example, the information you must gather from a person who visits a free trial page may be different than the information you must gather from a webinar attendee. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Biznology

JANUARY 30, 2015

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Test a few vendors to find the one that works best with your data. Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Typically, data is manually inputted at some point during the trip.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80