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Only B2B
JULY 19, 2023
Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.
Customer Experience Matrix
MAY 15, 2011
. • No real experience with merging multiple data sources with different element codes and timeframes. Data hygiene can be an issue if you are working with a data set that is new to your organization. Consistent Data – All data conforms to some industry standard. So where do you find this expertise?
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Biznology
JANUARY 30, 2015
Our legacy databases are not as robust as we need. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Test a few vendors to find the one that works best with your data.
Biznology
MARCH 6, 2015
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Job titles are increasingly inconsistent—and proliferating.
Biznology
JUNE 29, 2017
Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing. A birthday or anniversary message works wonders.
Expert insights. Personalized for you.
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