6 thorny data problems that Vex B2B marketers, and how to solve them
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. As a marketer, your concern is delivery.