Biznology

JANUARY 30, 2015

The address to receive proxies is different from the address to receive advertising mail. As a marketer, your concern is delivery. Focus on the address where mail and packages are delivered. You can find more thorny data issues and solutions in our new white paper , available for free download. Like this post?

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. So enough about big data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JUNE 29, 2017

Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Use data appending to gather more information about the customer.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196