Data Hygiene and Database Marketing

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

MAY 28, 2014

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”.

Data Hygiene

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

The address to receive proxies is different from the address to receive advertising mail. As a marketer, your concern is delivery. Focus on the address where mail and packages are delivered. The attribution problem has heated up recently, fueled by the rise of digital marketing. How should I sort all this out? .

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

B2B Marketing Zone

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

6 thorny data problems that Vex B2B marketers, and how to solve them

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