6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.
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