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Word of Mouth Marketing: The Original Employee Advocacy

EveryoneSocial

Word of Mouth Marketing, Or Why WOMM Has Always Been The Bomb Dot Com. As Ambassador Marketing puts it , “For centuries, word-of-mouth marketing (WOMM) has influenced purchasing decisions on everything from buying a new car to restaurant recommendations to software vendors.” WOMM Always Takes Home The Gold.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. And when your company provides a top-notch experience, customers will speak positively about your brand. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ on the 5 point scale.

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Are You Harnessing The Power of Brand Advocates?

Convince & Convert

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. It’s safe to say this man knows his stuff when it comes to engaging customers… Mark claims that in 10 years, every marketing team will have an advocate marketer.