KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

Appending Full Marketing Records : The current customer database of a company can be polished by appending full marketing records to it. VisiStat, Inc.,

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies.

Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Resources Alineans Social Media ROI Calculator can help: [link] (Free to use and see results onlune, registration required to download customized report) Source: Marketers Optimistic About Finding Social Media ROI (Mashable, February 09, 2011) Posted by Tom Pisello at 10:32 AM Email This BlogThis!

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Although the desire may be there to pursue improved internal and external customer service improvements via enterprise innovation, most state budgets will remain challenged well into the recovery, yielding a pragmatic, economic-focused CIO.

Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly.

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Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content.

Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined

The ROI Guy

▼ August (22) Don't Just "Sell the Problem", Quantify It Alinean Sponsors TechTarget Online ROI Summit Alinean Adds Six New B2B Customers Alinean Named to Inc. Do you deliver more Customer Bottom-line Impact th.

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle.

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

Are there issues with sales people not understanding that customers have changed and require a different approach? Feel that the tools match what customers need to drive the buying cycle forward?

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

This permanent shift towards frugal buyers has forced B2B vendors to fundamentally change the way they reach prospects and convert them to customers. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice.

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Overcoming the fear of Value Where have all my customers gone?

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

The ShoreTel TCO Tool helps customers model this complexity and compare TCO categories, considering both near and long term costs across multiple UC solutions, and providing a vital tool for buyers to make well-informed value-based purchase decisions.&#

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

These value-exchange patterns are different based on your customer types, the problems you help address, and the role your organization plays in solving them."

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Worse, the information is often not customized for the buyer, and is viewed as irrelevant "noise".

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Is Return on Customer (ROC) a good business value.

ROI 52

Tom Pisello: The ROI Guy: Net Present Value (NPV) Savings Defined

The ROI Guy

▼ August (22) Don't Just "Sell the Problem", Quantify It Alinean Sponsors TechTarget Online ROI Summit Alinean Adds Six New B2B Customers Alinean Named to Inc. Do you deliver more Customer Bottom-line Impact th.

Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

▼ August (22) Don't Just "Sell the Problem", Quantify It Alinean Sponsors TechTarget Online ROI Summit Alinean Adds Six New B2B Customers Alinean Named to Inc. Do you deliver more Customer Bottom-line Impact th.

ROI 40

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

IDC’s most recent customer experience survey of over 200 key IT decision makers confirms that business growth is indeed a priority, but also, that Frugalnomics is indeed in full effect.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

Is Return on Customer (ROC) a good business value. ► May (2) ► April (4) ► 2005 (38) ► December (38) Twitter Updates Facebook Badge Followers Visistat Simple template.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

ROI 56

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

• Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions.