31% of B2B Marketers Still Struggling to Create a Unified View of Customer Data
KoMarketing Associates
DECEMBER 7, 2022
As marketers focus on personalizing the customer experience, new research suggests that they are turning to new technology, data, and analytics to support their efforts. About 90% claim that they are now using a customer relationship management system, while 89% are utilizing an account-based marketing platform.
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