It’s Black Friday Into December for MarTech Tools

Webbiquity

You also need marketing technology (martech) tools. For the next few weeks, you can get some incredible deals on some of the best martech tools out there. SEO Tools. Convert website visitors into subscribers and customers.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity

” It impacts not only prospective customers’ brand impressions, but also customer service, recruiting, employee experience, even the company’s supply chain. It’s where current (or former) customers and employees can become raving fans—or bitter detractors.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Once that’s accomplished, the page should include some additional helpful information about your business, products or services, and customers, and help visitors determine where to go next. You may use content planning and development tools to help create those. Web Design Tools.

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5 Steps to Strengthen Your Customer Success Game

Marketing Insider Group

If customer service is a school coach, customer success is a personal trainer. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools. To shape up your customer success program: 1.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods.

The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. What are the best tools for finding great content ideas? A simple tool to generate headline ideas.

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Four Ways to Provide Effective Customer Service for B2B Customers

Webbiquity

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.

Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

35 Marketing Automation Tools To Personalize Your Customer’s Journey

Marketing Insider Group

Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […]. The post 35 Marketing Automation Tools To Personalize Your Customer’s Journey appeared first on Marketing Insider Group.

The Nine Best Facebook Marketing Tools

Webbiquity

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 3: The Nine Best Facebook Marketing Tools.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

Tools 267

Top 10 Social Listening Tools

Oktopost

That might mean proactively reaching out to convert a potential customer, or it might mean fixing an issue with your product or business operations that’s been pointed out to you. Ten Great Brand Monitoring Tools. Social Media Marketing Social Response Management B2B Marketing Tools

Tools 94

The 32 Best Twitter Marketing Tools

Webbiquity

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. This is my favorite tool for building our audience on Twitter.”

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Customer experience enemy #1: the org chart

Biznology

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback?

The case for customer reactivation

Biznology

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. The tactics and tools have been developed and refined to a fine art in the area of subscriptions and replenishment types of marketing.

Case 167

5 Easy Tools for Social Selling Success

Webbiquity

A big reason for this is a lack of organizational tools. And then, one day, a host of tools were released that made it SO MUCH EASIER. 5 Easy Tools for Social Selling Success. With these five tools in place, you’ll have all your bases covered. Guest post by Austin Duck.

Tools 269

Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online.

The 24 Best Online Writing Tools and Apps

Webbiquity

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text.

Six Stellar Twitter Tools and Reviews

Webbiquity

Check out the posts below to find reviews of more than two dozen helpful Twitter tools, from a handful of top social media experts. Expert Reviews of Top Twitter Tools. 8 Twitter Tools Every Content Marketer Should Have by Streetwise Media.

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Leveraging digital for customer-focused insights

Biznology

These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 14) On-Page Optimization Tool.

Tools 228

Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. The seven chatbot platforms and tools mentioned: Reply.ai. What do customers expect when communicating with a brand? Customization.

Tools 105

Three Lean Tools to Try With Your Marketing Team

Webbiquity

This process is one of the cornerstone outcomes of utilizing lean tools in your marketing campaign. Lean principles rely not on a perceived end goal, but rather reality-based prioritization to create marketing initiatives that conform to customer needs and requirements.

Tools 244

The 21 Best Content Curation Tools

Webbiquity

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

The Seven Best File Sharing Tools

Webbiquity

Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. File sharing tools are invaluable not only for content marketing professionals and consultants (e.g., PR Daily (7 PR Tools).

Tools 205

The 24 Best Email Marketing Tools

Webbiquity

Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

Tools 285

The 6 Best Sales Tools for Boosting Your Revenue

Marketing Insider Group

But the easiest way for most teams to convert more leads is simply to get better tools. From saving time to improving engagement, the following companies showed up in the top of my own search for sales tools that drive growth. Sales teams are all about efficiency.

Tools 252

17 Best Paid Media Tools for Marketers

Single Grain

A suitable set of paid tools not only puts a limit on your spending, but saves you time by making the process of targeting users more granular and effective. So what are the best paid media tools? Here are the top 17 tools available on the market.

Tools 75

The Six Best Google+ Marketing Tools

Webbiquity

As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. This was the seventh post in the Best Online Business Tools series. #1:

Google 176

The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.

The Style Discovery Tool

ATAK Interactive

That’s why ATAK Interactive created the Style Discovery Tool in the fall of 2018. Full Disclosure: your author is one of the owners in ATAK and helped create the tool). The Style Discovery Tool is a little less challenging and certainly more entertaining. “Are you cool, man?” .

Tools 124

Customer Data Platform Guide Reviews Tools to Build Marketing Databases

Customer Experience Matrix

Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next.

Review 262

Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns.

The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. PR Daily (PR Tools).

Tools 243

Concentrating on customer experience

Biznology

Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers.

The Ultimate Guide to Content Marketing Tools: Introduction

Webbiquity

But the interactive website visibility and engagement model below organizes about 750 of the most important tools into a coherent, strategic framework content marketers can use to put the various types of tools in context and make better martech selection decisions.

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