Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 230

Survey: Website Speed May Impact Marketers’ Ability to Influence Customers

KoMarketing Associates

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor. Reaching Out to Customers During the Buyer’s Journey.

Survey 169

Survey: Customers and Marketers Disagree on the Success Rate of Personalized CX

KoMarketing Associates

Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada.

Survey 241

5 Tips for Successful Survey Campaigns

The Point

Today, we seem to be approaching a similar tipping point for survey campaigns. Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Survey 148

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. in nearly every survey of B2B marketers, so. emerging categories like customer experience. customers. 1How B2B Marketing.

Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. Just for reading this far, here's a kitten: customer data management martech survey

Survey 156

Surprising Results in Customer Data Platform Survey

Customer Experience Matrix

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans. Let’s start with the general state of customer facing systems. cdp customer data dmp marketing data marketing stack martech

Survey 169

Survey: Social Media Marketers May Want to Focus on Facebook to Reach Wider Group of Customers

KoMarketing Associates

The Pew Research Center recently released the results of a survey designed to gauge which Americans are turning to sites, such as LinkedIn and Pinterest, over others. Resonating with Younger Customers through Social Media Marketing.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. The majority (58 percent) said that their top priority is to convert leads into customers.

Survey 245

Survey: Personalized Customer Experiences Are Top Priority for Marketers

KoMarketing Associates

Marketers are continuously working to improve the customer experience, and new research suggests that they are making it a top business objective. The Data and Marketing Association and the Winterberry Group recently came together to survey marketers on how focused they are on the customer experience. In their “Elevating the Customer Experience” report, statistics showed that 57 percent of marketers have made it a “top priority” to elevate the customer experience.

Survey 150

The Sales Enablement Handbook

size Profit Marin Customer. perhaps focusing on different target customer groups or geographical regions. - It might be a customer relationship management system for the team, or other. size Profit Marin Customer. more leads into customers - right?

Survey: More Marketers Turning to Instagram Stories to Resonate with Target Audiences

KoMarketing Associates

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. This is not the first survey to show that Instagram is leading the way in terms of social media marketing.

Survey 179

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. I've also packaged it all in a paper for the Customer Data Platform Institute, available here. What they do expect is consistent service, shared information, and being identified as repeat customers. 990 survey responses.

Survey 162

Survey: 73% Say Customer Experience Is an Important Factor in Purchasing Decisions

KoMarketing Associates

Marketers are continuing to work to provide a memorable customer experience, but how many prospects and customers are expecting this from businesses? To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. A total of 73 percent of respondents claimed that customer experience is an important factor in their purchasing decision. B2B Marketing and the Customer Experience.

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media.

Survey 245

Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.

Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX

KoMarketing Associates

Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. Research revealed that a lack of real-time customer insights (31 percent) is still holding organizations back from CX success. B2B Marketers and the Customer Experience.

Survey: 36% of Marketers Struggle to Capture the Attention of Customers

KoMarketing Associates

SurveyMonkey recently conducted a survey looking at marketing messages and discovered that capturing the attention and trust of buyers is the largest obstacle for 36 percent of marketers. Marketers and Customer Relationship Management.

3 Ways Customer Surveys Can Improve Your Business

Hatchbuck

Thanks to polling services, the ability to reach out to existing or prospective customers is just a few clicks away, allowing businesses to interact directly with the market. Customer surveys, in particular, can be an information goldmine. An unmatched customer experience.

Survey: MarTech Now Accounts for 29% of Total Marketing Expenses

KoMarketing Associates

Gartner recently conducted “The CMO Spend Survey 2018-2019” and discovered that MarTech now accounts for 29 percent of total marketing expenses. Last year, the same survey conducted by Gartner suggested that marketers would be focused on digital marketing and customer retention.

Survey 240

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

As more marketers turn to data to create a more robust customer experience, new research suggests that they want to be more “data self-sufficient.” That being said, they still face barriers when it comes to achieving this primary goal.

Survey 239

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

Survey 221

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

Dentsu Aegis Network recently conducted the “CMO Survey 2018” and surveyed marketers from 10 countries to gauge their attitudes toward marketing contribution. This was followed by ensuring effective brand management (53 percent) and developing overall customer experience (52 percent).

Survey 244

Survey: Marketers Must Work to Gain (and Maintain) Buyer Trust

KoMarketing Associates

As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. The statistics found that only 9 percent of customers “highly trust” brands the first time they engage. That being said, marketers still start with a slight advantage over new customers – 89 percent trust brands at least “a little” when they make a purchase for the first time. The Impact of a Positive Customer Experience.

Trust 185

Survey: 3% of Customers Describe Marketing Emails as Personalized

KoMarketing Associates

Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. The “Mapping out the Customer Journey: Expectations Versus Reality for the Modern Marketer” report from Boxever has found that 81 percent of marketers use personalization for email marketing. However, just 3 percent of customers describe their emails as “personalized.”.

Survey 150

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

SurveyMonkey conducted a survey that looked at marketing messages and found that capturing the attention and trust of buyers is the largest obstacle for about one-third (36 percent) of marketers. Customer Experience Industry News audience targeting customer experience marketing

Target 169

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. Nearly 65 percent of integrators use customer journey analytics, compared to 52 percent of idlers and 50 percent of isolators.

Survey 243

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. survey results] appeared first on Biznology.

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?

How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

For most of corporate history, most companies haven’t really wanted to hear from their customers. Sure, I’ll fill out a survey! ” communications (emails, automated phone surveys, text messages…) have proliferated, they’ve become annoying.

Personalization Trends: 2019 Survey Results

Evergage

Personalization continues to be an important component of good customer experiences.

Survey: 40 Percent of Customers Prefer Informational Marketing Emails

KoMarketing Associates

As new research shows, customers are interested in being contacted by marketers via email, but they have certain preferences when it comes to content. The “Consumer Email Survey Report 2017” from Adobe has found that 61 percent of customers would like to be contacted by brands through email. Previous research indicates that personalization can play a significant role when it comes to customers opening and engaging with marketing emails.

Survey 150

Leveraging digital for customer-focused insights

Biznology

These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site.

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why. Survey reports make for highly effective offers. .

Survey 235

Survey: Event Marketers Find that MarTech Helps Them Achieve Top Objectives

KoMarketing Associates

EXHIBITOR recently published an infographic based on a survey determining how event marketers are budgeting according to their needs. In addition, 41 percent said that MarTech is helping them improve their relationships with customers. .

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy.

Survey 238

Survey: 58% of Customers Say Social Media Has Influenced a Purchasing Decision

KoMarketing Associates

SUMO Heavy recently conducted the “2018 Social Commerce Revisited” report to determine how customers are currently using social media and how it is influencing the buyer journey. Most marketers are already aware of the importance of utilizing social media.