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How Storytelling + Data = The Most Compelling Content

Webbiquity

Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio

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Once Upon a Brand: The Power of Storytelling in Marketing

Marketing Insider Group

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

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Brand Storytelling Lessons from The Most Binge-worthy Shows

Marketing Insider Group

Did you know that brand storytelling can have the same effect? This helps to build connection and trust — and ultimately, loyal customer relationships. And what better place to get brand storytelling inspiration than from the binge-worthy shows we just can’t stop talking about? They want to have real connections with brands.

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7 Steps to Effective Brand Storytelling

Marketing Insider Group

Storytelling is a human pastime, something we’ve been doing for thousands of years. With brand storytelling, you can create an emotional connection with your audience. So, how do you effectively implement and scale brand storytelling into your content strategy ? What Is Brand Storytelling? Everybody loves a great story.

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements.

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How Great Leaders Use Storytelling to Activate Empathy in Their Teams

Marketing Insider Group

With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. But storytelling as a tool for leadership and education in the workplace is often overlooked. Storytelling and Empathy.

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4 Reasons Why Customers Should Be Your Brand Storyteller, Not You

Contently

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. There are countless reasons why customers should be the center of your marketing strategy, and every year the reasons get louder.