Animalz blog

FEBRUARY 25, 2024

“If you build it, they will come” is a classic startup mistake. It’s the belief that customers will find your great product without a distribution strategy. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Where’s Your Ideal Customer?

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Oktopost

DECEMBER 9, 2020

Listen to the Podcast Now: About Christie Le: Christie has spent her entire professional career building social media and digital content marketing strategies for B2B brands across different industries from information technology, SaaS, startups, video production agencies, to nonprofits. Later she introduced Oktopost to Burwood Group.

Social Media 147

Social Media Media Startups Transparency 147

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. A deeper understanding of each customer as an individual and the opportunity to offer highly targeted offers and services, as the AI algorithms used in social media grow increasingly sophisticated.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Hubspot

JANUARY 30, 2024

This exploding group represents both potential customers and affordable, untapped talent. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Startup continent Africans are entrepreneurial and active users of tech. It’s a good time to be an African tech startup.

Paid Search Agency 61

Paid Search Agency Startups Demographics Advertising Agencies 61

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Low startup costs. Host and promote your podcast The most basic setup for launching a podcast is a place to store the files and an RSS feed to submit to apps like Apple Podcasts, Spotify and YouTube Music.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Marketing Insider Group

JANUARY 27, 2020

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. Give me a break, you say.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. There are a lot of other social media incumbents and startups trying to tackle the audio space, which is awesome. And YouTube, for sure, I think it’s underutilized for B2B. public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

JANUARY 5, 2021

I build startup ecosystems. Sr Director of Customer Applications at Caribou Coffee. Minnesota IT Recruiter | Minnesota Headhunter, LLC | Blogger | Startup Adviser & Evangelist | Speaker & Consultant on Recruiting & HR | Photos, Sports & Fishing. Formerly @Google @YouTube. Supercharging startup founders.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. The Launch Tom: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product?

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Lenny's Newsletter

SEPTEMBER 7, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Spiralytics

JUNE 11, 2023

Many argue that it’s the first viral AI-generated song , receiving over 230,000 views on YouTube and 625,000 streams on Spotify before copyright strikes from Universal Music Group—the artists’ label—took it down. This title ensures that the startup’s AI can meet the high standards of the entertainment industry.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Content Standard

APRIL 28, 2020

Forget talking heads and complex charts, documentary-style videos let marketers take a storytelling approach when presenting their customer’s success tales and history. These videos seamlessly show how each establishment’s bottom lines and customer experiences have benefited from the partnership with Uber Eats.

Video Marketing 138

Video Marketing B2B Marketing Conversion Advertising Agencies 138

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. At Animalz, we create long-form, well-researched articles for our customers.

Research 68

Research Startups Comparison Storytelling 68

Stevens & Tate

SEPTEMBER 13, 2023

Several startups fail due to factors ranging from poor planning and ineffective marketing strategies to economic downturns and operational inefficiencies. Influencers can be individuals or a group of people with a huge following, especially on popular social media platforms such as Instagram, Facebook, Twitter, YouTube, and TikTok.

Planning 84

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 84

Vidyard

OCTOBER 26, 2021

The Sales Feed media network launches today with a variety of new original shows, including: Full Funnel : A weekly sales news show featuring The Startup Hypeman, Rajiv Nathan, covering three topical areas in under 10 minutes. Now live on the Sales Feed YouTube channel. Episodes 1-6 are now available.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. You’ve turned that original idea into a fast-growing SaaS platform serving hundreds of customers. You spend that money hiring and building out the software. They did a bang-up job, too.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Martech

JULY 26, 2023

A : I worked for a dotcom startup that eventually went belly up like so many did. So much so that I was recruited to do some custom work for the Navy. As I was going through customs into the U.S., And I was supposed to give it to customs and say call this admiral if I had a problem, which I didn’t.

Startups 87

Startups Cross-Selling Press Analytics 87

Zoominfo

MARCH 3, 2019

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. AngelList’s tagline says it all– where the world meets startups. How often do they receive customer complaints? Check it out!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

ClearVoice

NOVEMBER 4, 2022

You can still grab some great marketing tips with Marketing Examined’s five-minute reads to grow your startup. What to read: YouTube rolls out host-read video ads for podcasts. Facebook, Pinterest, YouTube, all the classic channels are there. Marketing Examined. Only have five minutes? Interested in TikTok? What to read?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Hubspot

FEBRUARY 4, 2021

The battle for customer attention has never been so fierce. We've seen an explosion in brands using online channels to promote their services and products to potential customers. Newsletters, podcasts, premium content, and other media have exploded in popularity for startups and scaleups looking for best practices and tech news.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Oktopost

MAY 4, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. The importance of consistent brand messaging to gain trust from your audience, customers, and future employees. Andrew Wood tackles the shift taking place in recruitment marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders?

Social Media 69

Social Media Acquisitions Transparency Media 69

Hubspot

SEPTEMBER 14, 2016

For the industry as a whole, and how we communicate with prospects and customers? You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. Where: YouTube Live. So, what does this mean for your job?

Youtube 28

Youtube Startups Hubspot Amazon 28

chiefmartech

JANUARY 14, 2023

But they must do so while offering clear value to their customers, at a competitive price point, with at least some axis of meaningful differentiation. Sharing and consuming content from networks of friends and colleagues: Facebook, YouTube, Twitter, LinkedIn, Instagram, TikTok. Too Many Martech Startups? Social Media.

API 136

API Software Startups Mobile Marketing 136

Oktopost

OCTOBER 27, 2021

Listen to the podcast: For more thought leadership on marketing and sales alignment, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Jason Stone has played a key role in the growth of many startups and established, founder-run companies looking to achieve unprecedented success. Meet Jason Stone.

B2B Thought Leadership 62

B2B Thought Leadership Transparency Thought Leadership Leads 62

Hubspot

NOVEMBER 27, 2023

You can create an interactive experience where customers can choose from a variety of fabrics, colors, and designs to give their repaired items a unique touch. So an online repair concierge with top-notch customer service might just make it big. Online repair concierge: Not everyone likes to go to a physical repair shop.

Work Management 49

Work Management Bundling Business Curation 49

Marketing 261

FEBRUARY 11, 2020

This blog post outlines the six advantages for why a startup should hire a marketing contractor. It is no secret that startup companies encounter significant hardships and setbacks when first launching their business. Are you interested in increasing brand awareness and acquiring new customers? Startup marketing is no easy feat.

Marketing Analytics Tools 62

Marketing Analytics Tools Startups Planning Paid Search Agency 62

Marketing Insider Group

OCTOBER 5, 2015

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016.

Startups 100

Startups Tools Best Practices Word of Mouth 100

Outgrow

SEPTEMBER 12, 2022

This triggers users to find out that Outgrow is an interactive content platform, where you can create personalized assessments, calculators, quizzes, recommendations, and widgets that build trust and help customers. . YouTube – Ahrefs . Posting video content on Youtube can do much more than just boost your social engagement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Hubspot

FEBRUARY 6, 2019

To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Delivering remarkable end-to-end customer experiences is a team sport. We want to make it easy for our customers to orchestrate all of this. Map My Customers -- mapping and data visualization.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Hubspot

OCTOBER 22, 2020

It's no secret that people who live in startup-filled cities have seen some of the wildest brand names. This is especially true in Australia, which hosts startups from Sydney to Melbourne. These cities are the founding place of uniquely named startups and major brands like Sukin, Canva, and Billabong.

Paid Search Agency 89

Paid Search Agency Companies Startups Advertising Agencies 89

Hubspot

MARCH 29, 2018

Create YouTube Videos. The more places your business is listed online, the better your chances of showing up in search results, and the easier it is for potential customers to find you. Besides the large built-in audience, your business can answer direct questions from prospective customers. Create YouTube Videos.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

Hubspot

JANUARY 26, 2023

Customers now expect a digital element in every business. Startup costs are cheaper. You can start a YouTube channel and build social media accounts for free. You can always hire a professional web designer if you’re looking for a custom interface. You can benefit from a rapidly growing market. of total retail.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

TrustRadius Marketing

OCTOBER 23, 2022

Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. CRM tools can streamline major business processes like customer support, marketing campaigns, and lead management for sales teams. What is a CRM? The way it helps you achieve this varies.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

You’ve got a loyal following of delighted customers. In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Did you know that YouTube is the second largest search engine in the world? How do the features help customers overcome their challenges?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

ClickZ

SEPTEMBER 21, 2020

Companies like Facebook and Google turned into juggernauts by developing a sophisticated infrastructure for delivering highly relevant ads to customers and prospects. Or that you can upload as many videos as you want on YouTube. The ads were now more beneficial for users. With the crippling of IDFA, this progress will be reversed.

Advertisements 105

Advertisements Advertising Marketing AI Mobile Advertising 105

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64